Social media can be a fabulous way of marketing yourself and/or your business, there’s no question about that. With tens of millions visiting social sites daily, this is your best chance to reach an enormous amount of potential clients with little to no cost.
With anything, there could be a ‘Gotcha’ with something that sounds too easy. This is where Mortgage Advisors and Companies need to be careful. There are already lots of rules in place regarding mortgage compliance. Now it seems as though social media marketing has become a recent place of interest for regulators. This is definitely an area that you’ll want to be careful and know the rules so that you don’t put yourself or your employee in harm’s way.
See source article here to see where lenders are getting in trouble.