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The Psychology of Pricing

For most of us, we don’t think too much about the psychology and reasoning behind why an item is priced the way it is.  I think we all understand and have gotten used to the .99 logic when purchasing, however there are many alternative price points and dollar figures that play into the decision making process that only a handful of the population is mindful of.

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Kristie

VP, Marketing at Commerce Home Mortgage. Background in tech with a passion for art and design.